Why Advertising Your Business Is So Important

Advertising your business is extremely important as it’s your number 1 tool for gaining clients and customers. It’s the best way to get the word out there about what your business does and let’s people know what it is that you have to offer. This is the main driver to get people to choose YOU over others, and to get as many clients as possible through your door.


Advertising comes in many different forms, such as digital/online advertising, print advertising, broadcast advertising and outdoor advertising.

Online advertising, or otherwise known as Digital advertising, is a brilliant source for advertising due to the tremendous growth of online users in the last few years and it is the fastest growing way to reach an audience. Online advertising can be done in a large variety of ways including:

• Banner ads which appear on the side of many websites which will then appear for everyone who visits said website.

• The creation of your own website. Creating your own website should be one of the main steps when it comes to setting up your business. Once you have a website set up, you can then use other forms of online media such as social networking to post your website.

• Online classified ads which is the process of placing an advert for your services in an online classified ads directory.

• Social networking. Now this includes many different social media platforms such as Facebook, Twitter and Instagram, just to name a few. These are all a brilliant way of reaching out to potential customers and clients as millions of people use each of these sites daily.

Print advertising is also an extremely good way of reaching out to your audience. This can be done by placing adverts in media such as newspapers, magazines and newsletters. You can also make this option a little more personal by creating flyers, posters and booklets solely dedicated to you and your business. Whereas when including adverts in newspaper and magazines etc, you are sharing this platform with many others. You can also advertise in the form of direct mail to postal address, which is then sent directly to potential consumers.

Up until recently, broadcast advertising used to be the most dominant way to achieve brilliant results when reaching out to customers. This is the process of creating adverts (short videos) which can been seen on tv during the ad breaks. You can also project an advert out through the use of radio. This is the same as tv ads where it would be played during the breaks, however this is not in the form of a video, but in the form of a spoken advert.

Last but certainly not least is outdoor advertising. This includes anything from billboards to bus shelters, to buses, trains and the underground. Billboard and bus shelter advertising is pretty self explanatory, however when it comes to buses and other public transport they have multiple ways of showing advertisements. For example buses show advertisements on the outside, so everyone on the roads, paths etc will see that advertisement when the bus goes by. They also advertise on the inside of buses, so any users of that bus will notice that advertisement.

As you can see there are many options available to advertise your business and help the growth of your clientele, but this isn't all of them! There are still hundreds of ways for you to advertise. However, having this many ways to advertise may be quite daunting if you’re not 100 percent sure on how to do it. There are many ad agency out there who can take control of this and do it all for you, from the graphic design to web hosting to the publishing of adverts, they can do it all. An ad agency in Cambridge can help you with all the ins and outs of advertising, and create a project plan to put all of this into action for you.


To find out more, please visit http://www.baam.agency or simply click here.

Choosing The Right Advertising and Marketing Agency For You.

When it comes to choosing the right advertising and marketing agency, you need to do your research. Choosing an agency can be extremely time consuming, so you don’t want to have to do it every time you wish to use a different aspect within advertising and marketing. Try to source an agency which can supply you with the full package, and by that I mean find an agency which can provide you with full marketing support.

Agencies that can provide you with full marketing support means they can supply you with many different methods of advertising and marketing, some of which are broken down into sectors. 

The three sectors can be broken down into strategy, digital and brand which can be supplied by an ad agency in Cambridge.

The strategy sector consists of many things such as search engine optimisation, pay per click, social networking, content marketing, digital marketing and many more. 

The brand section includes a little more based around building and creating your business/brand. This includes brand development, copy writing, video and photography, website and digital design. This section would help you create the foundations for the look and feel of your brand.

The digital services consists of responsive website development, apps, e-commerce, domain and email management, however there is much more for you to choose from. 

These sectors can help to give you a rough idea of some of the different aspects within advertising and marketing. You can see from this that if you are to look for an ad agency which can provide you with the full package, you will save large amounts of time instead of wasting it looking for different agencies which can do each part for you.

What should you look for when choosing the right agency?

When choosing the right agency many factors can come in to play. You need to ensure that whilst looking for an agency that can provide you with the correct services you’re looking for, they also need to have a high standard set for the quality of their work. 

Check to see whether the agency produce their work in house, or if they outsource their work. If the agency have chosen to have their work outsourced, the chances are the quality of work will be below what is expected. However, if your chosen ad agency provides in-house development, you will be able to meet whoever will be working on your project. You’ll be able to visit their dedicated in house team which will assure you that they understand your specific wants and needs for the project. Remember, the key to advertising is creativity. 

One of the first things you’ll come across when looking for an advertising and marketing agency is the size of the agency. Larger agencies may tend to take a priority or a strong liking over larger and more high profile clients. Whereas smaller agencies like ad agencies in Cambridge can supply you with a more personalised and creative approach. 

Who will be looking after your project? Be sure to get to know the team. Make sure that if any member of the agency is ever on holiday or off sick that your project wont be forgotten about or pushed to one side. You may be working with your chosen agency for a while, so getting to know the team will be a helpful tool.

Make sure you decide on your budget before looking for an ad agency, that way when it comes to getting quoted prices, you know what you can afford. Larger agencies tend to charge a lot more than smaller agencies would do as most larger agencies tend to offer a large amount of different services. Make sure to look for a smaller agency that will supply you with the same amount services to choose from, just at half the price. 

Decide whether or not you want to find an agency near you, or near the same area that you are targeting your services. It good to then know you’re able to visit the agency if there are any problems, or just to catch up on the progress of your project and see it for yourself as it grows. It’s also good to have an agency based near yourself or your services as that agency will have good knowledge on the best places to advertise if need be. 

Ask to read through the agencies testimonials. Read through previous clients experiences with the company and see what they their of their approach to their projects. It’s also a good idea to view the agencies portfolio as this will give you the opportunity to view their previous work. Whilst looking at their previous work ask yourself a few questions, do you like any of their designs or do the designs catch your eye? are they user friendly? do they represent the clients brand/company well? 

The most important thing is look for a company that ticks all the boxes for what has been mentioned in this article. Make sure to build a good relationship and understanding with you chosen advertising and marketing agency, you could be with them for years to come. 

For more information please visit www.baam.agency, or alternatively please click here.