Whether your a new business, launching a new product or service, or rebranding, the branding process can be lengthy. During this time there’s so many things to think about, lots of research to be done, and lots of tasks to be put into action.
Branding is more than just creating a logo for your company, it’s about creating a vision. You want your brand to be a whole, rather that just little half hearted bit and pieces here and there. Everyone wants to have a successful brand, and having the correct strategy and correct branding will near on get you to where you want to be.
When it comes to branding, you best bet would be to go with a Branding Agency. A branding agency will help you will everything from star to finish. From the brief to the building of your website, they will be there every step of the way.
The best way to start with the branding process is to get a brief together. Let the company know what you’re after, your thoughts, what you do and don't like and what you do and don’t want. Once a branding agency has a clear view on the vision for your branding, the magic will start to happen and your branding will start to come to life.
During the branding process you need to think of many things, however one of your main important tasks will be the creation of your logo. Your logo will be the baby of your business, and it will need to be looked after at every stage, and present everywhere you go. For example, your logo will be everywhere such as on direct mail, your print, radio, TV, business cards, letter heads, brochures and many more. Lot’s of companies are recognised by their logos, which are used consistently throughout their branding.
Your logo is also present on your website, ands your website can lead to the branding of many other attributes such as mobile ads, banners, emails, SEO and social media.
A branding agency is there to smooth out this process and ensure everything is completed correctly and exactly how you want it.
For more information on this article, please click here or visit http://www.baam.agency
Monday 22 February 2016
Tuesday 16 February 2016
How To Choose The Right Keywords For Your Business
When it comes to the choosing of keywords for your company, you want to make sure you’ve got the right keywords for your industry with the correct geographic location. Choosing your keywords is normally carried out at the start of setting up your firm during the branding process, however this is not compulsory and can be done at any given time.
Say for example your business is based in the fitness industry and you’re located in East London. You need to ensure you’re choosing in depth keywords instead of super broad terms that thousands of other companies are trying to aim for. For example if you’re wanting to rank highest for the term ‘gym’, this would be a complete waste of time as people all over the world will be contenders for this keyword, and quite frankly, you won’t get very far with it and it would be a waste of time trying.
You need to choose keywords which will be targeted in your geographic location. I mean, people aren’t going to travel more than 20 miles to a gym, so you want to ensure you’re aiming your business at people relatively close to you. Putting your geographic location in your keywords will ensure you’re reaching the right people, who could turn out to be potential customers for your business.
Choosing a keyword such as ‘Gym East London’ will be a much easier and more beneficial target to reach for (as long as you’re putting in the work). By simply putting ‘Gym London’ will more or less have the same affect as just having ‘Gym’ as a keyword. This is because by having this as a keyword you’re trying to reach the whole of London, and London is a pretty big place. This again can be a really tricky job.
Keywords are an important factor especially when it comes to advertising. When advertising your business you want to include keywords which you want to be found for in search engines. This way you and your offers will show up when people search for your search terms. For example, if you’re thinking about paid advertising like Adwords, you have to set keywords for your ads. If someone searches for ‘Fitness Classes East London’ and you have this set as a keyword for your ad, they chances are your paid ad will appear on the first page of Google search results.
Creating keywords and putting them to good use can be a lengthy and time consuming task, which is why you want work with a branding agency to take care of this for you. They will come up with multiple suggestions for keywords, and then carry out any SEO tasks or paid ad tasks. This will take such a huge load off of your hands, freeing up your time to work on other aspects of your business.
To find out more about this article please click here, or visit www.baam.agency
Say for example your business is based in the fitness industry and you’re located in East London. You need to ensure you’re choosing in depth keywords instead of super broad terms that thousands of other companies are trying to aim for. For example if you’re wanting to rank highest for the term ‘gym’, this would be a complete waste of time as people all over the world will be contenders for this keyword, and quite frankly, you won’t get very far with it and it would be a waste of time trying.
You need to choose keywords which will be targeted in your geographic location. I mean, people aren’t going to travel more than 20 miles to a gym, so you want to ensure you’re aiming your business at people relatively close to you. Putting your geographic location in your keywords will ensure you’re reaching the right people, who could turn out to be potential customers for your business.
Choosing a keyword such as ‘Gym East London’ will be a much easier and more beneficial target to reach for (as long as you’re putting in the work). By simply putting ‘Gym London’ will more or less have the same affect as just having ‘Gym’ as a keyword. This is because by having this as a keyword you’re trying to reach the whole of London, and London is a pretty big place. This again can be a really tricky job.
Keywords are an important factor especially when it comes to advertising. When advertising your business you want to include keywords which you want to be found for in search engines. This way you and your offers will show up when people search for your search terms. For example, if you’re thinking about paid advertising like Adwords, you have to set keywords for your ads. If someone searches for ‘Fitness Classes East London’ and you have this set as a keyword for your ad, they chances are your paid ad will appear on the first page of Google search results.
Creating keywords and putting them to good use can be a lengthy and time consuming task, which is why you want work with a branding agency to take care of this for you. They will come up with multiple suggestions for keywords, and then carry out any SEO tasks or paid ad tasks. This will take such a huge load off of your hands, freeing up your time to work on other aspects of your business.
To find out more about this article please click here, or visit www.baam.agency
Monday 25 January 2016
How Important Is Graphic Design For Your Business?
When you think about graphic design in terms of a business, you may automatically just think about your branding and website design. This could be just having your website, logo, or business cards designed for you. However, graphic design digs a little deeper in the business community, and it may be a little more important than you think.
As a business you may not want to pay out for a design agency to create your logo or business cards, so you may opt to do it yourself. Truth is, if you’re not a Photoshop or Illustrator pro, you may struggle with creating something unique and draw dropping. It can also be a tricky task getting things aligned and printed properly, not to mention the image quality and the photoshopping of unwanted objects in images.
The result of creating graphic design images yourself my mean your artwork looking cheap, rushed and unprofessional, even though your may have spent 5 hours making it. If your graphic design looks this way, it may cause people not to use or purchase from your website.
You wouldn’t really think that graphic design has that much impact on your business, but if you were to visit a website which looked like the artwork had only been done half heartedly, you wouldn't want to stay on it for much longer.
Graphic design is also great for business when you’re running business social media accounts. One of the most important things for these social media accounts is to not only get your name out there, but keeping engaged and interacting with your audience and followers. When big events come up such as business competitions, events or huge news, it always a great ideal to create some branded artwork about the topic. People love seeing fresh content, and seeing artwork created by or for a business is very pleasing. It’s also a good idea to keep in mind creating graphic design for New Year, Valentines, Easter, Halloween and Christmas (or another holidays you may celebrate).
Like mentioned previously, creating artwork can be a very lengthy process, and trying to do this whilst running your business can be very time consuming and somewhat stressful! That’s why it’s a great ideal to hire a design agency. They will take care of all the artwork and production for you. Obviously you have the say in what you want it to look like, and the content that goes on it. Or, if you’re not sure on the content, the agency will come up with this for you!
For more information on this article please click here, or visit www.baam.agency
As a business you may not want to pay out for a design agency to create your logo or business cards, so you may opt to do it yourself. Truth is, if you’re not a Photoshop or Illustrator pro, you may struggle with creating something unique and draw dropping. It can also be a tricky task getting things aligned and printed properly, not to mention the image quality and the photoshopping of unwanted objects in images.
The result of creating graphic design images yourself my mean your artwork looking cheap, rushed and unprofessional, even though your may have spent 5 hours making it. If your graphic design looks this way, it may cause people not to use or purchase from your website.
You wouldn’t really think that graphic design has that much impact on your business, but if you were to visit a website which looked like the artwork had only been done half heartedly, you wouldn't want to stay on it for much longer.
Graphic design is also great for business when you’re running business social media accounts. One of the most important things for these social media accounts is to not only get your name out there, but keeping engaged and interacting with your audience and followers. When big events come up such as business competitions, events or huge news, it always a great ideal to create some branded artwork about the topic. People love seeing fresh content, and seeing artwork created by or for a business is very pleasing. It’s also a good idea to keep in mind creating graphic design for New Year, Valentines, Easter, Halloween and Christmas (or another holidays you may celebrate).
Like mentioned previously, creating artwork can be a very lengthy process, and trying to do this whilst running your business can be very time consuming and somewhat stressful! That’s why it’s a great ideal to hire a design agency. They will take care of all the artwork and production for you. Obviously you have the say in what you want it to look like, and the content that goes on it. Or, if you’re not sure on the content, the agency will come up with this for you!
For more information on this article please click here, or visit www.baam.agency
Monday 11 January 2016
How Using Social Media Can Benefit Your Business
Using social media to advertise your business is undoubtably one of the best way to advertise. Is it because it’s free? Is it because they have a tremendous amount of users? or is it because in just one click you can reach people all around the world in just shy of 1 minute? Well, it’s safe to say it’s for all of these brilliant reasons!
Creating a social media platform is completely free and can be completed within seconds. It’s important to make your page look as professional and identical to your branding as you possibly can. Update your profile photo to your logo, and use all the correct and current contact and location information. Don't forget to add your website address to your page too!
Updating your business social media profile around 3 times a week is a great way to interact and engage with your audience. Post quality content which people can relate to. Don’t just post about your business and what you do, also post things such as competitions, or polls on Twitter. This is a great way to get people liking and commenting on your posts, and it will also cause for people to share your page. Say for example 5 people share your page, in total those 5 people will have shared your page to anything between 1,000 - 3,000 people! Plus, the chances are the people who your page gets shared with may not have ever heard, of or seen your page before! Bonus!
So, say through people just sharing your page alone, that your page reaches around 15,000. It’s certain to say not all 15,000 people are going to head to your website and purchase something. Although, at least 1 of these people will, and even that’s improvement!
I know it can be a tricky task to manage 2+ social media platforms a week whilst running your business. This why it’s a great idea to looking into hiring an ad agency. An ad agency is great for taking control of this for you. They’ll set up all your social media profiles for you, create content to go on them, update your posts frequently, and engage with your audience and followers.
For more information on this article please click here, or visit www.baam.agency
Creating a social media platform is completely free and can be completed within seconds. It’s important to make your page look as professional and identical to your branding as you possibly can. Update your profile photo to your logo, and use all the correct and current contact and location information. Don't forget to add your website address to your page too!
Updating your business social media profile around 3 times a week is a great way to interact and engage with your audience. Post quality content which people can relate to. Don’t just post about your business and what you do, also post things such as competitions, or polls on Twitter. This is a great way to get people liking and commenting on your posts, and it will also cause for people to share your page. Say for example 5 people share your page, in total those 5 people will have shared your page to anything between 1,000 - 3,000 people! Plus, the chances are the people who your page gets shared with may not have ever heard, of or seen your page before! Bonus!
So, say through people just sharing your page alone, that your page reaches around 15,000. It’s certain to say not all 15,000 people are going to head to your website and purchase something. Although, at least 1 of these people will, and even that’s improvement!
I know it can be a tricky task to manage 2+ social media platforms a week whilst running your business. This why it’s a great idea to looking into hiring an ad agency. An ad agency is great for taking control of this for you. They’ll set up all your social media profiles for you, create content to go on them, update your posts frequently, and engage with your audience and followers.
For more information on this article please click here, or visit www.baam.agency
Monday 14 December 2015
Effective Ways For Small Businesses To Market Themselves
Starting up a small business it’s a difficult and lengthy process. There’s a lot to take into consideration including the branding of your company, the advertising and the marketing side of things. Every business wants to gain website visitors, new clients, a great reputation and a whole load of profit.
An extremely important part of being a successful small business is putting in place a great marketing strategy, along with a faultless advertising plan. Sometimes being a small business means you don’t always have a huge budget to jump into the advertising and marketing pool with. Although, there are some great ways for you to market your business without a hefty price tag.
A great place to start when setting up a marketing strategy is making sure your website is delivering great results. As well as your website looking professional and eye-catching, your website wants to be easy to use, easy to navigate around, and hold all the information your client needs.
A great way to market and advertise your website would be to set up a blog. You can have this blog set up as an additional page on your website, or you could have another separate website solely dedicated to your blog. You should be posting valued and informative content on your blog as often as you can, ideally around 3 or 4 times a month. Posting fresh and new content will attract people to keep coming back to your blog, therefore leading them back to your website.
Another great marketing technique is offering discounts, deals or competitions. You can promote these types of campaigns throughout your social media platforms. Offer competitions where people can win prizes by sharing your website, this is a great way to get your foot in the door and show what you’re all about.
Of course there are tons more ways for marketing, and having this on your plate as well as actually looking after and running your business can be quite the task. Another thing to look at would be to hire a marketing agency or an advertising agency. They’re there to help look after your business, as well as take a load of work off your hands, giving you more time to put you efforts elsewhere in your business.
For more information on this article please click here, or visit http://www.baam.agency
An extremely important part of being a successful small business is putting in place a great marketing strategy, along with a faultless advertising plan. Sometimes being a small business means you don’t always have a huge budget to jump into the advertising and marketing pool with. Although, there are some great ways for you to market your business without a hefty price tag.
A great place to start when setting up a marketing strategy is making sure your website is delivering great results. As well as your website looking professional and eye-catching, your website wants to be easy to use, easy to navigate around, and hold all the information your client needs.
A great way to market and advertise your website would be to set up a blog. You can have this blog set up as an additional page on your website, or you could have another separate website solely dedicated to your blog. You should be posting valued and informative content on your blog as often as you can, ideally around 3 or 4 times a month. Posting fresh and new content will attract people to keep coming back to your blog, therefore leading them back to your website.
Another great marketing technique is offering discounts, deals or competitions. You can promote these types of campaigns throughout your social media platforms. Offer competitions where people can win prizes by sharing your website, this is a great way to get your foot in the door and show what you’re all about.
Of course there are tons more ways for marketing, and having this on your plate as well as actually looking after and running your business can be quite the task. Another thing to look at would be to hire a marketing agency or an advertising agency. They’re there to help look after your business, as well as take a load of work off your hands, giving you more time to put you efforts elsewhere in your business.
For more information on this article please click here, or visit http://www.baam.agency
Tuesday 8 December 2015
How An Ad Agency Works
Ask someone how an ad agency works, and you may get the answer “they just promote stuff”. Truth is, there is a lot more to a ad agency than just advertising. They spend everyday coming across building blocks and having to put puzzles together, finding the best solutions tailored for your business.
When it comes to an advertising agency gaining clients, it may be a lot more difficult than you think. In most cases, clients will pitch to ad agencies. This is the process of asking a client to do a small (or big) task, and the agency who comes up with the best solution to that task will more than likely bag the client.
Once the advertising agency had gained their new client, the ad agency will carry out an in-depth analysis of the clients business. This includes assessing their current position in their targeted industry, their market share, their leads, any competition and how recognised that company already is.
An ad agency will work around set plans and deadlines. Each client has extremely detailed plans and timelines written up for their campaign, some with extremely tight deadlines. And with a lot of tasks to do with a small deadline can be extremely tricky and testing.
Once all of the above has been decided, the rest of the team including the creative team, will be briefed on the new campaign. The creative team will start to create the main components of the new campaign. This will include logos, business cards, banners, leaflets, brochures, TV adverts and website graphics.
The content team will carry out all content tasks from the beginning of the campaign until the end. This can sometimes be a tricky task depending on the amount of content required, as well as the amount of information and knowledge given to the team by the client.
For more information on this article please click here, or visit www.baam.agency
When it comes to an advertising agency gaining clients, it may be a lot more difficult than you think. In most cases, clients will pitch to ad agencies. This is the process of asking a client to do a small (or big) task, and the agency who comes up with the best solution to that task will more than likely bag the client.
Once the advertising agency had gained their new client, the ad agency will carry out an in-depth analysis of the clients business. This includes assessing their current position in their targeted industry, their market share, their leads, any competition and how recognised that company already is.
An ad agency will work around set plans and deadlines. Each client has extremely detailed plans and timelines written up for their campaign, some with extremely tight deadlines. And with a lot of tasks to do with a small deadline can be extremely tricky and testing.
Once all of the above has been decided, the rest of the team including the creative team, will be briefed on the new campaign. The creative team will start to create the main components of the new campaign. This will include logos, business cards, banners, leaflets, brochures, TV adverts and website graphics.
The content team will carry out all content tasks from the beginning of the campaign until the end. This can sometimes be a tricky task depending on the amount of content required, as well as the amount of information and knowledge given to the team by the client.
For more information on this article please click here, or visit www.baam.agency
Wednesday 25 November 2015
Low Cost Ways To Promote Your Business
You don’t always have to spend hundreds, if not thousands of pounds on advertising for your business. There are far more inexpensive ways to promote your business and get the word out there about what you do.
A free way to easily advertise is by setting up a social media account on various platforms such as Twitter, Facebook and Instagram. These platforms are used every second of every day but an extremely large amount of people all over the world. If you regularly update your social media, you will soon build followers and very quickly spread the word about your business.
Another free way for advertising would be to list your business in various directories on the internet. It’s best to list these in local directories as when these are used by people they’ll obviously want to go with or use a business that is local so make sure you are listed in your area, or target area. If you’re an online business however then there are hundreds of worldwide sites you can list your business.
Youtube is also a great free platform to advertise. You can upload any sort of video you wish, perhaps talking about a product, showing how it works, or maybe just introducing your business. These videos can be seen by numerous people all over the world, and can easily be shared on social media platforms which will increase the chance of it being seen.
Another great way to advertise is by using Google Adwords. With Google Adwords you are essentially creating paid for ads which appear on the right hand side of google search results. You need to set up your keywords which you have allocated to the branding of your business, and then set a big for them. It will always give you a suggested bid for that keyword, which are at average about £2.50 per keywords. Depending on how popular the keyword is will depend on how much you have to set the bid for that keyword. It’s a brilliant way to advertise as you control how much you spend as you can set a limit per day.
For more information on this article please click here, or visit www.baam.agency
A free way to easily advertise is by setting up a social media account on various platforms such as Twitter, Facebook and Instagram. These platforms are used every second of every day but an extremely large amount of people all over the world. If you regularly update your social media, you will soon build followers and very quickly spread the word about your business.
Another free way for advertising would be to list your business in various directories on the internet. It’s best to list these in local directories as when these are used by people they’ll obviously want to go with or use a business that is local so make sure you are listed in your area, or target area. If you’re an online business however then there are hundreds of worldwide sites you can list your business.
Youtube is also a great free platform to advertise. You can upload any sort of video you wish, perhaps talking about a product, showing how it works, or maybe just introducing your business. These videos can be seen by numerous people all over the world, and can easily be shared on social media platforms which will increase the chance of it being seen.
Another great way to advertise is by using Google Adwords. With Google Adwords you are essentially creating paid for ads which appear on the right hand side of google search results. You need to set up your keywords which you have allocated to the branding of your business, and then set a big for them. It will always give you a suggested bid for that keyword, which are at average about £2.50 per keywords. Depending on how popular the keyword is will depend on how much you have to set the bid for that keyword. It’s a brilliant way to advertise as you control how much you spend as you can set a limit per day.
For more information on this article please click here, or visit www.baam.agency
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