How An Ad Agency Works

Ask someone how an ad agency works, and you may get the answer “they just promote stuff”. Truth is, there is a lot more to a ad agency than just advertising. They spend everyday coming across building blocks and having to put puzzles together, finding the best solutions tailored for your business.

When it comes to an advertising agency gaining clients, it may be a lot more difficult than you think. In most cases, clients will pitch to ad agencies. This is the process of asking a client to do a small (or big) task, and the agency who comes up with the best solution to that task will more than likely bag the client.

Once the advertising agency had gained their new client, the ad agency will carry out an in-depth analysis of the clients business. This includes assessing their current position in their targeted industry, their market share, their leads, any competition and how recognised that company already is.

An ad agency will work around set plans and deadlines. Each client has extremely detailed plans and timelines written up for their campaign, some with extremely tight deadlines. And with a lot of tasks to do with a small deadline can be extremely tricky and testing.

Once all of the above has been decided, the rest of the team including the creative team, will be briefed on the new campaign. The creative team will start to create the main components of the new campaign. This will include logos, business cards, banners, leaflets, brochures, TV adverts and website graphics.

The content team will carry out all content tasks from the beginning of the campaign until the end. This can sometimes be a tricky task depending on the amount of content required, as well as the amount of information and knowledge given to the team by the client.

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