Starting up a small business it’s a difficult and lengthy process. There’s a lot to take into consideration including the branding of your company, the advertising and the marketing side of things. Every business wants to gain website visitors, new clients, a great reputation and a whole load of profit.
An extremely important part of being a successful small business is putting in place a great marketing strategy, along with a faultless advertising plan. Sometimes being a small business means you don’t always have a huge budget to jump into the advertising and marketing pool with. Although, there are some great ways for you to market your business without a hefty price tag.
A great place to start when setting up a marketing strategy is making sure your website is delivering great results. As well as your website looking professional and eye-catching, your website wants to be easy to use, easy to navigate around, and hold all the information your client needs.
A great way to market and advertise your website would be to set up a blog. You can have this blog set up as an additional page on your website, or you could have another separate website solely dedicated to your blog. You should be posting valued and informative content on your blog as often as you can, ideally around 3 or 4 times a month. Posting fresh and new content will attract people to keep coming back to your blog, therefore leading them back to your website.
Another great marketing technique is offering discounts, deals or competitions. You can promote these types of campaigns throughout your social media platforms. Offer competitions where people can win prizes by sharing your website, this is a great way to get your foot in the door and show what you’re all about.
Of course there are tons more ways for marketing, and having this on your plate as well as actually looking after and running your business can be quite the task. Another thing to look at would be to hire a marketing agency or an advertising agency. They’re there to help look after your business, as well as take a load of work off your hands, giving you more time to put you efforts elsewhere in your business.
For more information on this article please click here, or visit http://www.baam.agency
Monday 14 December 2015
Tuesday 8 December 2015
How An Ad Agency Works
Ask someone how an ad agency works, and you may get the answer “they just promote stuff”. Truth is, there is a lot more to a ad agency than just advertising. They spend everyday coming across building blocks and having to put puzzles together, finding the best solutions tailored for your business.
When it comes to an advertising agency gaining clients, it may be a lot more difficult than you think. In most cases, clients will pitch to ad agencies. This is the process of asking a client to do a small (or big) task, and the agency who comes up with the best solution to that task will more than likely bag the client.
Once the advertising agency had gained their new client, the ad agency will carry out an in-depth analysis of the clients business. This includes assessing their current position in their targeted industry, their market share, their leads, any competition and how recognised that company already is.
An ad agency will work around set plans and deadlines. Each client has extremely detailed plans and timelines written up for their campaign, some with extremely tight deadlines. And with a lot of tasks to do with a small deadline can be extremely tricky and testing.
Once all of the above has been decided, the rest of the team including the creative team, will be briefed on the new campaign. The creative team will start to create the main components of the new campaign. This will include logos, business cards, banners, leaflets, brochures, TV adverts and website graphics.
The content team will carry out all content tasks from the beginning of the campaign until the end. This can sometimes be a tricky task depending on the amount of content required, as well as the amount of information and knowledge given to the team by the client.
For more information on this article please click here, or visit www.baam.agency
When it comes to an advertising agency gaining clients, it may be a lot more difficult than you think. In most cases, clients will pitch to ad agencies. This is the process of asking a client to do a small (or big) task, and the agency who comes up with the best solution to that task will more than likely bag the client.
Once the advertising agency had gained their new client, the ad agency will carry out an in-depth analysis of the clients business. This includes assessing their current position in their targeted industry, their market share, their leads, any competition and how recognised that company already is.
An ad agency will work around set plans and deadlines. Each client has extremely detailed plans and timelines written up for their campaign, some with extremely tight deadlines. And with a lot of tasks to do with a small deadline can be extremely tricky and testing.
Once all of the above has been decided, the rest of the team including the creative team, will be briefed on the new campaign. The creative team will start to create the main components of the new campaign. This will include logos, business cards, banners, leaflets, brochures, TV adverts and website graphics.
The content team will carry out all content tasks from the beginning of the campaign until the end. This can sometimes be a tricky task depending on the amount of content required, as well as the amount of information and knowledge given to the team by the client.
For more information on this article please click here, or visit www.baam.agency
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