Why Social Media Is So Important For Your Business

Social media is extremely important for your business as it gives you the opportunity to connect with new or already existing clients, gain new potential customers, showcase your products or services, and promote your brand. Social media is a very wide market, offering you many platforms in which you can use for advertising. This includes Twitter, Facebook and LinkedIn which are the main platforms used within social media, however you can also use Instagram and Pinterest if you’re looking to expand your social media further.

When it comes to your business, you can use social media for numerous different reasons. One of the reasons for using social media is for brand awareness - to get your name out there. This is the process of potential customers being able to see who you are, what you do and how you do it. It also allows people to get familiar with your brand. Each social media platform allows you to create a page containing all the information customers want and need to know about you.

The main reason people opt to use social media for their business is for advertising. As social media allows you to connect with potential clients, this gives you the best opportunity for advertising the products or services you provide. You can also create posts promoting any offers you may currently have going on, or any offers you may have in the upcoming months.

Customer engagement is another process of using social media for your business, and as social media platforms have millions of users, this allows you to target any audience you wish, letting you create a personal touch for each client. When connecting with the public, social media platforms also give you the opportunity to provide good customer service, which potential consumers will be able to see, creating a positive impression for your company. Another part of customer engagement is creating post which will get your audience and followers talking. For example, if you create a post which includes a picture with a question, the chances are you will get people talking about the question you’re asking. When you get people commenting, you are encouraging people to engage with the company, and it gets a foot in the door with building a rapport with your clients.

Customer engagement can also help you rank higher on each engines. People love sharing things over social media, so if you write an interesting post on a social platform, chances are people are going to share it. This then ties in with brand awareness, as people who have shared your posts are then sharing it with all of their friends, therefore spreading the word about you or your business.

Advertising is key through social media. Facebook allows you to create events which you can share with the public. For example if you’re having an open day, you can create a Facebook event and invite all of your followers, or you can set it up as an open event in which anyone can choose to attend. Then on Twitter and Facebook you can create such posts like “share this post for a chance to win 20% off” or “We will be offering 10% off any service when we hit 1,000 followers”. The public will then either share your post, which will then gain more and more shares, or you will gain followers dramatically fast. Remember, advertising is key!

You can however hire an advertising agency cambridge to help you take control this. Social media is the task which needs to be kept on top of. This means constantly updating your site - a couple of times a day, replying to comments from the public, and monitoring all activities. When you are running a business you won’t always have the time you need to look after all your social media accounts, and that’s where an advertising agency cambridge comes in handy. They do everything from setting up your social media accounts to engaging with your customers, to creating content for posts and graphic design for offer pictures, so why not take the weight off your shoulders?

For more information please click here, or visit www.baam.agency

The Importance Of SEO For Your Business

First let’s start off by explaining exactly what SEO is. Search Engine Optimisation or commonly known as SEO, is an activity in which aims to improve your search engine position and rankings by attracting organic traffic to your website. Organic traffic is the process of obtaining a natural placement on search engines through your own SEO efforts, rather than appearing through paid ads.

In order to place high in search engines rankings, you need to create high authority pages. High authority pages are pages which Google considers to be relevant, therefore resulting in being promoted by Google (obtaining a higher ranking). The best way to create authority pages is through creating strong content which people find useful. Good content often ends up getting shared throughout other social platforms including Twitter, Blogging Sites and Facebook. Over a period of time Google will end up detecting these authority signals and again, resulting in promotion. This is the process in creating a successful SEO campaign.

SEO or Search Engine Optimisation is important for your business in so many different ways. If you don’t carry out an SEO campaign, you may fail with your desired result for your website or business.

When it comes to carrying out SEO for your business, it’s extremely good for your business visibility. If your SEO campaign produces successful results, your website will start to rank higher in search engines. As you start ranking higher in search engines, you will become more visible to potential clients or consumers. Normally when customers type in a search term they will have a quick look at the websites they’re provided with, and nine times out of ten they will edit their search term and try again. Customers will repeat this process until they find a website or company they are happy with. If your SEO efforts are succeeding, you will appear in more than one of the searches they searched for, this then leads to the client trusting your website due to the amount of times you have appeared. Many ad agency will agree that customers which carry out searches never tend to look past the second page, so getting yourself into the top search results is extremely important.

Another reason as to why SEO is important for your business is because you will see an increase in targeted traffic. Targeted traffic is different to just driving and old traffic to your website. By driving just any traffic to your website although it may look good, not a great percentage of that traffic will actually follow through with becoming a client and proceeding with sales. However if you are focused on ensuring you mostly attract targeted traffic, you are focusing on grabbing the attention of people who are specifically looking for the products or services that you offer. This then results in possibly more sales and potential future clients.

If I was to explain the importance of SEO for your business then I would be here all day. As you can imagine SEO can be quite a lengthy task to carry out as it involves writing content and having a good handle on advertising. An ad agency in Cambridge are skilled at taking over the SEO side of things for you, essentially lifting a weight off your shoulders.                                                      

For more information please visit www.baam.agency or click here.