When it comes to the choosing of keywords for your company, you want to make sure you’ve got the right keywords for your industry with the correct geographic location. Choosing your keywords is normally carried out at the start of setting up your firm during the branding process, however this is not compulsory and can be done at any given time.
Say for example your business is based in the fitness industry and you’re located in East London. You need to ensure you’re choosing in depth keywords instead of super broad terms that thousands of other companies are trying to aim for. For example if you’re wanting to rank highest for the term ‘gym’, this would be a complete waste of time as people all over the world will be contenders for this keyword, and quite frankly, you won’t get very far with it and it would be a waste of time trying.
You need to choose keywords which will be targeted in your geographic location. I mean, people aren’t going to travel more than 20 miles to a gym, so you want to ensure you’re aiming your business at people relatively close to you. Putting your geographic location in your keywords will ensure you’re reaching the right people, who could turn out to be potential customers for your business.
Choosing a keyword such as ‘Gym East London’ will be a much easier and more beneficial target to reach for (as long as you’re putting in the work). By simply putting ‘Gym London’ will more or less have the same affect as just having ‘Gym’ as a keyword. This is because by having this as a keyword you’re trying to reach the whole of London, and London is a pretty big place. This again can be a really tricky job.
Keywords are an important factor especially when it comes to advertising. When advertising your business you want to include keywords which you want to be found for in search engines. This way you and your offers will show up when people search for your search terms. For example, if you’re thinking about paid advertising like Adwords, you have to set keywords for your ads. If someone searches for ‘Fitness Classes East London’ and you have this set as a keyword for your ad, they chances are your paid ad will appear on the first page of Google search results.
Creating keywords and putting them to good use can be a lengthy and time consuming task, which is why you want work with a branding agency to take care of this for you. They will come up with multiple suggestions for keywords, and then carry out any SEO tasks or paid ad tasks. This will take such a huge load off of your hands, freeing up your time to work on other aspects of your business.
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